Did you know that 70 million gallons of paint are wasted in the U.S. every year? Touch Up Cup is changing the game with its paint storage solution. It was featured on Shark Tank Season 12 and can keep paint fresh for up to 10 years. This could save millions of dollars and help the environment.
Carson and Jason Grill, a father-son duo, created Touch Up Cup. They wowed the Sharks with their smart design. The cup holds 13 fl oz of paint and has a strong seal to stop spills. It’s made from eco-friendly plastic, making it a green choice for home maintenance.
Touch Up Cup’s story from a simple solution to a Shark Tank hit is truly inspiring. It solved a common problem of paint storage, winning over the Sharks and viewers. Its appearance on the show boosted its sales and led to more stores carrying it.
Key Takeaways
- Touch Up Cup keeps paint fresh for up to 10 years
- Featured on Shark Tank Season 12
- Invented by father-son team Carson and Jason Grill
- Holds 13 fl oz of paint with a spill-proof design
- Made from sustainable plastic for eco-friendly storage
- Gained significant traction in the home improvement market
The Birth of Touch Up Cup: A Father-Son Innovation
The story of Touch Up Cup started with a common problem. Carson and Jason Grill, a father-son team, got tired of dried-up paint when fixing scuff marks. This everyday issue made them want to invent something better.
Identifying a Common Household Problem
Many homeowners struggle with paint storage. Paint often dries up before it can be used again. The Grills saw this as a chance to create something new in home improvement.
Carson and Jason Grill’s Eureka Moment
During a home maintenance task, the idea for Touch Up Cup came. They wanted a better way to store paint. So, they came up with a design that keeps paint fresh and ready to use.
From Concept to Product Development
The Grills worked hard to turn their idea into a product. They created a sealable cup with a special design. The Touch Up Cup has:
- An air-tight seal for long-lasting freshness
- A stainless steel mixing ball for easy paint blending
- A patented design that keeps paint usable for up to ten years
This father-son invention turned a simple idea into a useful product for many. The Touch Up Cup’s journey shows how creative thinking and teamwork can solve problems.
| Feature | Benefit |
|---|---|
| Air-tight seal | Preserves paint freshness for years |
| Stainless steel mixing ball | Ensures easy paint blending |
| Patented design | Extends paint usability up to 10 years |
What Makes Touch Up Cup Unique?
Touch Up Cup changes the game with its smart paint storage. It fixes common problems, making it essential for anyone who loves DIY or owns a home.

This product can store paint for over a decade. Its tight seal keeps the paint fresh, saving you money and reducing waste. You don’t need to stir or pour paint anymore, thanks to its built-in mixer.
It’s also great for saving space. Unlike big paint cans, Touch Up Cup is small and fits easily in tight spots. Plus, it’s good for the planet because it’s washable, reusable, and recyclable.
| Feature | Benefit |
|---|---|
| 10+ year storage capability | Eliminates paint waste |
| Built-in mixer | Easy paint preparation |
| Compact size | Space-saving storage |
| Eco-friendly design | Reduces environmental impact |
Touch Up Cup solves many paint storage problems. It keeps paint clean and free from rust and debris. Its design is both useful and efficient, making it a top choice in home improvement.
Touch Up Cup Shark Tank Pitch
The Touch Up Cup Shark Tank pitch was a thrilling moment for Carson and Jason Grill. Their paint storage innovation caught the Sharks’ attention. They showed impressive sales figures and growth potential.
Impressive Sales Figures
Before Shark Tank, Touch Up Cup had already made a splash:
- $220,000 in sales over two years
- $70,000 in sales for 2020
- Projected $400,000 in sales for the year
- Available in 4,000 retail locations nationwide
Shark Reactions and Offers
The Sharks were wowed by Touch Up Cup’s potential. The pitch led to a bidding war, with several offers. Guest shark Blake Mycoskie saw the vision and made a strong offer.
The Final Deal with Blake Mycoskie
After tough negotiations, Carson and Jason agreed to Blake’s offer:
| Original Ask | Final Deal |
|---|---|
| $150,000 for 10% equity | $200,000 for 25% equity |
This partnership with Blake Mycoskie aimed to take Touch Up Cup to new levels. The deal brought capital and expertise to grow the business.
Product Features and Benefits
Touch Up Cup changes how we store paint with its smart features and benefits. It was created by a father and son to solve common painting problems. It’s great for both DIY fans and pros.
Long-lasting Paint Storage
The Touch Up Cup keeps paint fresh for up to 10 years. This solves the problem of needing to replace paint often. It holds 13 fl oz, perfect for small touch-ups and saves space.
Built-in Mixing Mechanism
The Touch Up Cup has a special spring-ball mixing system. It makes mixing paint easy, so you always get the right color and texture. No more using sticks or dealing with separated paint.
Eco-friendly Design
Touch Up Cup is made to be kind to the planet. It’s made from eco-friendly plastic and is washable, reusable, and recyclable. It’s a better choice than old paint cans that can rust or get dirty.
Touch Up Cup is a big improvement in paint storage. It lasts a long time, mixes paint well, and is good for the environment. It makes painting easier and helps reduce waste for everyone.
Touch Up Cup’s Market Impact

The Touch Up Cup has changed the paint storage solution market. It solves a common problem for DIY fans and pros. Its design, with a sealable cup and mixer, stands out.
Its sales show its big impact. Before Shark Tank, it made $220,000 in two years. After, sales jumped to $1 million in 2021 and are expected to hit over $3 million in 2022.
Touch Up Cup is now in big stores like Lowe’s and Walmart. It’s also popular online at Amazon. This wide reach has made it a big name in the market.
- Keeps paint fresh for up to 10 years
- Holds 13 fluid ounces of paint
- Made from eco-friendly plastic
- Free shipping in the contiguous U.S.
The company has grown its product line to include rollers and brushes. This shows its strong appeal and potential to lead in the paint storage market.
Post-Shark Tank Success Story
The Touch Up Cup’s story is a shining example of how Shark Tank can change a small business. Carson and Jason Grill’s paint storage solution took off after the show.
Explosive Sales Growth
Touch Up Cup’s sales soared. They made $50,000 in sales the night of the show. By July 2021, they were on track to hit $2 million in revenue.
By August 2024, they were making $5 million a year. Their lifetime sales were close to $10 million.

Retail Expansion
Blake Mycoskie’s $200,000 investment was key to their retail success. They landed big deals with Walmart and Lowe’s. These partnerships greatly increased their market reach.
Product Line Diversification
Touch Up Cup didn’t stop there. They expanded their product line. Now, they offer a full paint storage and application system. This includes rollers, brushes, and more.
This move helped them meet more customer needs in the home improvement world.
Customer Reviews and Testimonials
The Touch Up Cup has won the hearts of many in the United States. People love its design and how it keeps paint fresh for up to 10 years. Both homeowners and professional painters find it great for small touch-ups because it saves space.

Many users say the Touch Up Cup is durable and easy to use. Its airtight seal stops paint from drying out. This makes it a favorite for storing paint. The 13 oz. container is big enough to keep paint fresh for longer, cutting down on waste.
“The Touch Up Cup has been a game-changer for my painting projects. I no longer worry about wasting leftover paint. It’s so easy to use and keeps my paint fresh for months!”
Some users did suggest making the labels clearer. The company listened and made changes to make customers happier. People also like how it can hold leftover paint from different cans.
| Feature | Customer Feedback |
|---|---|
| Paint Freshness | Keeps paint usable for up to 10 years |
| Space-saving Design | Excellent for small storage areas |
| Ease of Use | Simple to operate, even for beginners |
| Built-in Mixing | Convenient for quick touch-ups |
| Eco-friendliness | Reduces paint waste significantly |
Being on Shark Tank boosted the Touch Up Cup’s popularity and sales. Customers like the different sizes and sets available. Its smart design and benefits make it a hit for paint storage.
Where to Buy Touch Up Cup
Ready to get your hands on a Touch Up Cup? This clever paint storage solution is now easier to find than ever. Let’s explore the best ways to buy Touch Up Cup and keep your paint fresh for years.
Online Availability
The quickest way to buy Touch Up Cup is through their official website. With just a few clicks, you can have this handy paint storage tool shipped right to your door. Free shipping sweetens the deal for orders within the mainland U.S.
Retail Locations
Prefer to see it in person? Touch Up Cup has expanded to major retail chains. You can now find it on the shelves of Lowe’s and Walmart stores across the country. This wide availability makes it simple to pick one up during your next shopping trip.
Special Promotions and Bundles
Keep an eye out for money-saving deals when you buy Touch Up Cup. The company often runs promotions, like discounts on multiple purchases. For the full paint storage package, check out their bundle deals. These might include extras like the Touch Up Tarp, a reusable drop cloth that pairs perfectly with your new paint storage system.
