Did you know a garage invention could hit $30 million in sales by 2022? That’s the story of Flex Screen, a flexible window screen that wowed Shark Tank. It’s changed how we see window screens and transformed an industry.
Joe Altieri, Flex Screen’s creator, started with a simple idea in his garage. He didn’t expect his invention to grow into seven manufacturing plants, including one in Canada. Sales jumped from $5.1 million to over $15 million in just one year after Shark Tank in 2020.
Flex Screen’s success didn’t end there. It teamed up with Harvey Windows in 2022, expanding its production. In July 2022, it started licensing its process to other window makers. With such fast growth, it’s aiming to hit $100 million by 2024.
The Shark Tank deal with Lori Greiner was a turning point. She invested $400,000 and a $400,000 line of credit for 50% equity. This partnership has been very successful, with sales now over $30 million. Flex Screen has truly made a mark in American homes.
Key Takeaways
- Flex Screen reached $30 million in sales by 2022
- The company operates seven manufacturing plants
- Sales tripled after Shark Tank appearance in 2020
- Partnered with Harvey Windows in 2022
- Began licensing manufacturing process in July 2022
- Aims to become a $100 million company by 2024
- Made a deal with Lori Greiner on Shark Tank
Introduction to Flex Screen
Window screens have long been a source of frustration for homeowners. Traditional screens often twist, buckle, and prove difficult to install. Enter Flex Screen, a revolutionary window screen innovation that’s changing the game.
The Problem with Traditional Window Screens
Conventional window screens are rigid and prone to damage. They can be cumbersome to remove for cleaning or replacement, leading to unnecessary stress and potential window damage. These issues have plagued homeowners for years, calling for a much-needed solution in the window industry.
Joe Altieri’s Innovative Solution
Joe Altieri, a Penn State graduate with a background in business and marketing, recognized these challenges and set out to create a better alternative. His brainchild, Flex Screen, is the world’s first and only flexible window screen. This groundbreaking product addresses the common pitfalls of traditional screens, offering a durable and user-friendly solution.
Patented Design and Functionality
Flex Screen’s patented design features a flexible frame that allows for easy installation and removal. The screen simply bends to fit into window tracks, eliminating the need for complex mechanisms or tools. This innovative approach not only simplifies the installation process but also enhances the screen’s durability. With a replacement rate of just 1 per 3,300 units, Flex Screen proves its longevity and cost-effectiveness.
The success of this window screen innovation has been remarkable. Since its appearance on Shark Tank, where it secured a deal with Lori Greiner, Flex Screen’s annual revenue has soared to over $30 million. The company now boasts five manufacturing plants across the US and Canada, with plans for further expansion. As flexible window screens continue to gain traction, Flex Screen is poised to revolutionize the entire window industry.
The Flex Screen Shark Tank Journey
Joe Altieri’s Flex Screen journey took an unexpected turn when he got an email from a Shark Tank producer. At first, he thought it was spam. But after a call from Sony Pictures, his skepticism turned into excitement. This was the start of an exciting chapter for the innovative window screen company.
In January 2020, Altieri appeared on Shark Tank, showing FlexScreen to millions. He wanted $800,000 for a 6% stake in his company. The Sharks were impressed by the world’s first flexible window screen, seeing its potential to change the industry.

Lori Greiner, known for spotting innovative products, saw the value in FlexScreen. She made a deal that would change the company: $400,000 upfront and $400,000 as a line of credit for a 50% stake in the retail business.
“Appearing on Shark Tank was the most terrifying thing I’ve ever done, but it opened doors I never imagined possible,” – Joe Altieri
The Shark Tank appearance had a big impact. FlexScreen saw a huge increase in sales, partnerships, and recognition. The company grew from small to worldwide, now employing about 60 people in Westmoreland County.
| Before Shark Tank | After Shark Tank |
|---|---|
| Small-scale operation | Worldwide distribution |
| Limited partnerships | Deals with global window company and big box chain |
| Local recognition | Broad industry recognition |
Altieri is set to appear on Shark Tank again, showing FlexScreen’s ongoing growth. This journey proves the power of innovation and how Shark Tank can change an entrepreneur’s life.
How Flex Screen Works
Flex Screen changes the game with its smart design. Created by Joe Altieri after 20 years in the window business, it’s a simple yet effective fix for homes.
Flexible Frame Technology
The core of Flex Screen is its flexible frame. Crafted from garage door spring material, it bends easily for quick installation. Its flexibility also boosts its durability against impacts and weather.
Easy Installation Process
Flex Screen is known for its easy setup. The frame bends and snaps into place without the need for complicated tools. This ease of use has won over both homeowners and pros.
Durability and Longevity
Flex Screen is surprisingly durable. Its design withstands dents, scratches, and breaks better than traditional screens. This makes it a smart choice for those looking for a long-lasting solution.
| Feature | Flex Screen | Traditional Screens |
|---|---|---|
| Frame Material | Flexible spring steel | Rigid aluminum |
| Installation | Snap-in, tool-free | Requires tools and hardware |
| Damage Resistance | High | Low to moderate |
| Longevity | Extended | Variable |
Flex Screen’s innovative design has caught the eye of big names and won several awards. Its unique features make it a standout in the window industry, offering a practical and lasting solution for homeowners.
Benefits of Flex Screen for Homeowners
Flex Screen is a top choice for homeowners looking to improve their homes. It solves common problems with traditional screens. It’s sleek and practical.
Flex Screen is incredibly durable. Its frame is made from high-carbon steel coated with PVC. This makes it last longer than aluminum frames, saving you money on replacements.
Its design fits perfectly with today’s home styles. It has a slim look that doesn’t block your view. This lets more natural light in, making your home feel brighter.
- Custom-made options for a perfect fit
- Various mesh choices for different needs
- Eco-friendly design with less waste
- Potential to increase home value
- Improved energy efficiency
Flex Screen is great for those who care about the environment. It’s made to last, with a low replacement rate. The mesh is safe for your health and the planet.
| Feature | Benefit |
|---|---|
| Flexview Solar Mesh | UV protection for interiors |
| Seamless Design | Uninterrupted views |
| Durable Frame | Fewer replacements needed |
| Easy Installation | Time and cost savings |
Flex Screen is more than just good-looking. It helps your home use less energy. This can save you money on your bills, making it a smart choice for your home.
Industry Reception and Awards
FlexScreen has made a big splash in the window industry. It has won the hearts of professionals and earned top awards. Its innovative design has solved old problems and opened up new chances for dealers and homeowners.
Praise from Industry Professionals
Window experts have quickly seen the value of FlexScreen. They say it’s a game-changer. Many have praised its unique features, seeing it as a big change for window screens.
“FlexScreen provides a distinctive advantage for both dealers and homeowners. Its innovative design addresses common pain points in window maintenance,” said a leading window industry professional.
Recognition and Accolades
FlexScreen’s new approach has caught the eye of many in the window industry. It has won several awards, proving it’s a game-changer.
| Award | Year | Category |
|---|---|---|
| Innovation Excellence Award | 2022 | Best Window Accessory |
| Home Improvement Product of the Year | 2021 | Screen Solutions |
| Design Innovation Award | 2020 | Residential Products |
These awards show FlexScreen’s big impact on the market. They highlight its innovative design and practical benefits for homeowners.

FlexScreen’s success story keeps growing. Each award and endorsement strengthens its lead in window screen tech. The industry’s positive response points to a bright future for this innovative product.
Flex Screen’s Impact on the Window Industry
FlexScreen has changed the window screen world, ending a century of little change. It solves big problems with old aluminum screens, like high failure rates and unhappy customers.
The window industry loves this new tech. It sees how it can make customers happier and help businesses grow. Now, dealers can offer something valuable that brings in more money and fixes screen issues.

FlexScreen’s success shows how innovation can change an industry. It created a product that really meets what people want. This has raised the bar for what window screens should be like.
| Aspect | Traditional Screens | FlexScreen Impact |
|---|---|---|
| Technology Age | 100+ years old | New, flexible design |
| Failure Rate | High | Significantly reduced |
| Customer Satisfaction | Low | Improved |
| Industry Reception | Stagnant | Positive, embracing change |
As FlexScreen grows, it opens doors for more window tech progress. This change shows why we need to keep pushing for new ideas to solve old problems.
Customer Testimonials and Reviews
FlexScreen reviews show high customer satisfaction. People love the product’s design and benefits. The company has grown to over $30 million in revenue.

Homeowners love how easy FlexScreen is to use and how well it fits. One customer said, “These screens changed my old windows. They’re easy to install and remove – it’s a game-changer!” Many agree, saying it solves common window screen problems.
FlexScreen’s durability is also praised. A happy customer mentioned, “After two years of tough weather, my FlexScreens look new. They’re worth every penny.” This shows the company’s focus on quality, with six mesh types available.
Customer service is also highly praised. Users talk about the helpful team and easy ordering. One reviewer said, “The FlexScreen team helped from start to finish.”
With millions of screens sold in the U.S., FlexScreen has won over many homeowners. The positive reviews and high satisfaction rates make FlexScreen a top choice in the window industry.
Flex Screen Product Range and Options
Flex Screen offers a wide range of custom window screens for every homeowner. Since starting in 2015, they’ve changed the game in window protection.
Custom Sizing and Measurements
Flex Screen is all about custom window screens that fit just right. Their flexible frames make installation a breeze, no matter the window size. This has helped them grow, with over three million dollars in sales each year.
Color and Material Choices
Flex Screen has many screen colors to match your home. Their products are made to last, winning a Silver Edison Award in 2020.
| Feature | Benefit |
|---|---|
| Flexible Frame | Easy installation and removal |
| Custom Sizing | Perfect fit for any window |
| Color Options | Matches home aesthetics |
| Durable Materials | Long-lasting performance |
Flex Screen has seven plants in North America for fast delivery. They work with Saint-Gobain’s ADFORS to reach more customers online and in stores.
Where to Buy Flex Screen
Ready to buy FlexScreen? These innovative window screens are now available across the United States. After their Shark Tank success, FlexScreen’s popularity grew. Now, you can find them at many window screen retailers.
You can also buy FlexScreen directly from their website. There, you’ll find five mesh options. From the basic “Standard” to the UV-blocking “Flexview Solar”, they have something for everyone. Home improvement stores and window dealers also carry FlexScreen products.
FlexScreen sales hit $30 million in 2022. They have seven manufacturing plants running. Their partnership with Harvey Windows in Waltham, Massachusetts, has helped them reach more people. Whether you want to upgrade your home or need pet-resistant screens, finding FlexScreen is easy.
