Did you know 470 backers pledged over $53,000 for ProntoBev on Indiegogo before Shark Tank? This shows how much people want this wine chiller. It cools wine in just 30 seconds.
Alexander Simone created ProntoBev, which appeared on Shark Tank Season 9. He wanted $100,000 for 5% of his company, valuing it at $2 million. The Sharks were interested in this quick wine cooler for warm white wine.
The device uses “pronto gel” to chill drinks fast without water. It’s great for wine lovers who want their drinks cold quickly. With a cost of $22 per unit and a $129 retail price, it seemed like a hit.
Mark Cuban was skeptical at first but then made a surprising offer. He offered $100,000 for 25% equity. But there was a catch – Simone had to raise more money for a new martini chiller. The excitement was high, but then questions about ProntoBev’s future arose.
Key Takeaways
- ProntoBev chills wine in 30 seconds using proprietary “pronto gel” technology
- Alexander Simone sought $100,000 for 5% equity on Shark Tank
- Mark Cuban offered $100,000 for 25% equity with additional conditions
- ProntoBev raised over $53,000 on Indiegogo before appearing on Shark Tank
- The product’s retail price was set at $129, with a $22 production cost
- Post-Shark Tank updates reveal challenges in product delivery and investment closure
The Origin of ProntoBev: A College Student’s Innovation
ProntoBev’s story starts with Alexander Simone, a college student at Arizona State University. He created a wine chiller because many young adults struggle to cool warm wine quickly.
Alexander Simone’s Eureka Moment
In 2013, at a frat house, Simone faced the issue of serving chilled wine. He used kitchen tools to cool warm chardonnay. This moment inspired him to invent a rapid wine chiller.
From Frat House to Prototype
Simone worked on his idea in his Entrepreneurial Marketing course. By 2015, he had a small working model. This was a big step for the young entrepreneur.
The Evolution of ProntoBev
Over the next year, Simone improved his design. He filed for a provisional patent in 2016. This was for his “Pronto Gel” technology, the heart of his wine cooling system.
| Year | Milestone |
|---|---|
| 2013 | Concept originated at frat house |
| 2015 | First prototype developed |
| 2016 | Provisional patent filed |
Alexander Simone’s journey from a college dorm to ProntoBev shows the power of innovation and hard work. His story is a true example of entrepreneurship, turning a simple idea into something big.
How ProntoBev Works: The Science Behind Instant Chilling
ProntoBev changes the game with its Pronto Gel technology. It cools wine to the perfect temperature in just 30 seconds. This has made it a hit with wine lovers and casual drinkers.
The core of ProntoBev’s system is a special gel. This gel is under stainless steel and quickly takes heat from your drink. Your beverage gets to the perfect temperature without losing flavor or getting watered down.

ProntoBev isn’t just for wine. It can cool coffee, juice, and whiskey too. Its small size makes it great for saving space in your home bar or kitchen.
| Feature | Benefit |
|---|---|
| Pronto Gel Technology | Rapid cooling in 30 seconds |
| Digital Thermometer | Precise temperature control |
| Versatile Design | Suitable for multiple beverage types |
| Compact Size | Space-efficient alternative to wine fridges |
| Dishwasher Safe | Easy cleaning and maintenance |
ProntoBev’s success on Shark Tank, getting a $100,000 investment from Mark Cuban, shows its big potential. Its new way of cooling drinks is changing how we enjoy our favorites.
ProntoBev Shark Tank: A Game-Changing Pitch
Alexander Simone’s Shark Tank pitch for ProntoBev was unforgettable in Season 9. He asked for $100,000 for 5% equity, valuing his wine chiller at $2 million. This bold move caught everyone’s attention.
Seeking Investment and Reactions
Simone’s pitch for his instant wine cooler sparked both interest and skepticism. The Sharks were surprised by the high valuation, especially since there were no sales yet. Kevin O’Leary, known for his wine knowledge, offered $100,000 for 50% equity. But Simone wanted a better deal.
Mark Cuban’s Surprising Offer
Then, Mark Cuban made a surprising offer. He proposed $100,000 for 25% equity with a twist. Simone had to raise an extra $100,000 for a new martini chiller product. This turned the Shark Tank pitch into a big investment opportunity.
Simone accepted Cuban’s deal, securing a partnership that could change the beverage cooling industry. This deal not only gave financial support but also brought Cuban’s expertise to ProntoBev’s growth.
| Shark | Initial Reaction | Offer |
|---|---|---|
| Kevin O’Leary | Interested, cited wine expertise | $100,000 for 50% equity |
| Mark Cuban | Initially skeptical | $100,000 for 25% equity with conditions |
| Other Sharks | Skeptical due to high valuation | No offers |
The Pronto Gel: The Secret Ingredient
At the heart of ProntoBev’s rapid cooling science is the Pronto Gel technology. This special gel is the core of their innovation. It lets wine cool down fast without losing flavor.
The Pronto Gel works with a stainless steel chamber. Wine goes through it, and the gel absorbs heat quickly. This shows how advanced ProntoBev’s cooling is.

Alexander Simone’s invention got him a provisional patent. It showed off the Pronto Gel’s unique cooling power. Shark Tank’s Mark Cuban saw its value and invested $100,000 for a 25% stake.
| Feature | Benefit |
|---|---|
| Pronto Gel technology | Rapid heat absorption |
| Stainless steel chamber | Efficient heat transfer |
| No dilution | Preserves wine quality |
| Patented design | Unique market position |
ProntoBev’s success goes beyond Shark Tank. Their Indiegogo campaign raised nearly $60,000, beating their goal by over 200%. This money helped improve the Pronto Gel and expand their product line.
ProntoBev’s Crowdfunding Success on Indiegogo
ProntoBev’s journey to success started with a standout Indiegogo campaign. The wine chiller’s innovation caught the eye of many, leading to a big fundraising win.
Exceeding Fundraising Goals
The Indiegogo campaign for ProntoBev was a huge hit. The company raised $54,000 in just two months. This was more than double their initial goal, showing strong interest in the product.
Backer Expectations and Promises
Backers were excited about ProntoBev’s potential. The campaign offered different funding levels, from $89 for one unit to $599 for ten. They promised to deliver by July 2018, setting high hopes.
But, ProntoBev faced challenges in meeting these expectations. Production delays and issues with fulfilling orders caused frustration. The company’s struggle to deliver on time showed the hurdles of launching a new product.
The ProntoBev Indiegogo campaign is a lesson in crowdfunding. It showed the product’s potential but also the need for realistic planning and clear communication with backers.
Product Features and Specifications

ProntoBev is a game-changer with its quick wine cooling tech. It can chill a bottle in just 30 seconds. This is great for those who love their wine at the perfect temperature fast.
The design is compact, unlike big wine fridges. It has a digital thermometer for exact temperature control. This means your wine is always served just right, whether it’s a cool pinot grigio or a rich cabernet.
| Wine Type | Ideal Temperature (°F) |
|---|---|
| Pinot Grigio, Rosé, Sparkling | 40-50 |
| Chardonnay, Pinot Noir | 50-60 |
| Port, Cabernets | 60-65 |
ProntoBev isn’t just for wine. It can cool many drinks, making it perfect for any home bar. It’s also dishwasher-safe, making it easy to clean and maintain.
When it was first available, ProntoBev was $89. It’s set to retail at $129. This price aims to make it affordable for everyone, from casual drinkers to wine experts.
Challenges and Controversies Post-Shark Tank
ProntoBev’s journey after Shark Tank took an unexpected turn. The company faced significant hurdles that left many backers and customers disappointed. Production delays became a major issue, causing frustration among those eagerly awaiting their orders.
Production Delays and Customer Frustrations
Despite initial excitement, ProntoBev struggled to deliver on its promises. By mid-2021, no products had reached Indiegogo backers or post-show purchasers. This delay sparked a wave of customer complaints across social media platforms. Many expressed their disappointment, questioning the company’s ability to fulfill orders.
Refund Requests and Communication Issues
As production delays continued, refund requests flooded in. ProntoBev’s communication with customers became sporadic, further fueling frustrations. The company’s website malfunctioned, and social media accounts went silent, leaving customers in the dark about their orders and investments.

The Status of Mark Cuban’s Investment
The fate of Mark Cuban’s investment remains unclear. ProntoBev is notably absent from Cuban’s list of Shark Tank investments, raising questions about the deal’s completion. This uncertainty added to the growing list of ProntoBev controversies, casting doubt on the company’s future and credibility in the market.
These challenges have significantly impacted ProntoBev’s reputation. From production delays to customer complaints, the company’s post-Shark Tank journey has been fraught with obstacles. The situation serves as a cautionary tale for startups navigating rapid growth and highlights the importance of transparent communication with backers and customers.
Alexander Simone’s Current Ventures
Alexander Simone, the mind behind ProntoBev, has started new projects after Shark Tank. Despite ProntoBev’s hurdles, Simone’s drive to start businesses is strong. He now focuses on helping inventors and exploring fitness and social media.
Make X Now: Mentoring Fellow Inventors
Simone’s love for new ideas led him to Make X Now, a mentorship for inventors. This service helps with all steps of making a product, from the start to selling it. As a seasoned entrepreneur, he teaches about making prototypes, designing, crowdfunding, and making products.
He worked as Product Director at makeXnow Inc. for over two years until November 2023. This experience helped him guide other inventors well.
Diversifying into Fitness and Social Media
Simone also ventured into the fitness world. He’s active on TikTok, sharing tips for entrepreneurs. This move shows Simone’s ability to adapt after Shark Tank.
Even though ProntoBev and other projects are still in the making, Simone keeps innovating. He supports other entrepreneurs, proving he’s a versatile and driven entrepreneur.
