Did you know Squatty Potty made $164 million by 2019? This happened after Lori Greiner saw its worth. She invested $350,000 for 10% of Squatty Potty on ABC’s Shark Tank. The show lets entrepreneurs show their ideas to investors, also called sharks.
Squatty Potty helps make going to the bathroom easier and is a big hit. Lori Greiner, known as the “warm-blooded shark,” backed it. Her support boosted the company’s success and brought in celebrity fans. This pitch is a standout success from Shark Tank.
Key Takeaways
- Squatty Potty generated $164 million in sales by 2019.
- Entrepreneur Lori Greiner invested $350,000 for a 10% stake in the company.
- The Shark Tank episode significantly catapulted the product’s market presence.
- Celebrity endorsements contributed to Squatty Potty’s popularity.
- The product demonstrates the potential power of a successful Shark atnk investment.
Overview of Squatty Potty’s Pitch on Shark Tank
The pitch for Squatty Potty on Shark Tank season six was a hit. Judy and Bobby Edwards were the mother-and-son team behind it. They showed their Shark Tank toilet stool as a way to make going to the bathroom more comfortable. It helps with good posture during bowel movements. The product was already being sold in stores, showing it had a good chance in the market.
The Squatty Potty pitch caught investors’ eyes right away. Lori Greiner saw its potential to change how we use the bathroom daily. The presentation emphasized the stool’s health benefits. This appeal, along with the product’s readiness for the market, made the Shark Tank toilet stool a great opportunity for investment.
The table below shows the sales of businesses featured on Shark Tank. It gives an idea of what a successful pitch can achieve:
| Company | Product | Sales Figures |
|---|---|---|
| Blueland | Cleaning Solutions | $15 Million |
| Cousins Maine Lobster | Lobster Dishes | $20 Million |
| Bubba’s Q | Sauces and Rubs | $16 Million |
| Lovepop | 3-D Pop-Up Cards | $22 Million |
| Mission Belt | Belts | $8.2 Million |
| Sand Cloud | Beach Towels | $20 Million |
| PhoneSoap | Phone Sanitizing Chargers | $150 Million |
| Bottle Breacher | Bottle Openers | $15 Million |
| Bantam Bagels | Mini Bagel Bites | $20 Million |
| ReadeREST | Magnetic Pocket Clips | $27 Million |
Judy and Bobby Edwards’ product solved a common problem in a new way. With Lori Greiner’s investment, Squatty Potty became a big success. Now, their idea to improve bathroom comfort with their Shark Tank pitch is in many homes. Their success shows what a great pitch can do.
Lori Greiner’s Investment in Squatty Potty
Lori Greiner offered $350,000 for a substantial equity in Squatty Potty. Her sharp sense helps spot success stories. This move made Squatty Potty a growth icon.
The Lori Greiner investment boosted Squatty Potty financially. It shows her commitment to improving everyday life. Greiner picks businesses wisely, ensuring they grow.
Greiner’s portfolio is full of successful businesses. They show her market knowledge and careful choice.
Below is a comparison of Shark Tank ventures with Lori Greiner’s involvement:

| Company | Investment | Sales | Equity Stake |
|---|---|---|---|
| Squatty Potty | $350,000 | $20M | 10% |
| PhoneSoap | $300,000 | $150M | 10% |
| Bantam Bagels | $275,000 | $20M | 25% |
| Drop Stop | $300,000 | $24M | 20% |
| ReadeREST | $150,000 | $27M | 65% |
This table shows Greiner’s strategic insight. Her equity stakes help businesses grow. Greiner has a talent for finding ideas like Squatty Potty. She plays a key role in Shark Tank’s success.
Impact Post Shark Tank Episode
After the Squatty Potty episode aired on Shark Tank, sales soared. This surge in popularity shows the “Shark Tank effect” in action. It led to a big increase in Squatty Potty sales.
Sales Boost and Viral Video
The business saw a huge boost from a creative viral campaign. A video featuring a unicorn caught everyone’s attention. It pushed Squatty Potty sales up, bringing in $20 million in 2015.

Celebrity Endorsements
Big-name stars like Howard Stern and Dr. Oz gave Squatty Potty their approval. Their support boosted the product’s image and trust. Thanks to this and smart marketing, sales skyrocketed.
Financial Success and Net Worth of Squatty Potty
Since appearing on Shark Tank, Squatty Potty has seen huge financial success. It’s a toilet stool that aims to make using the bathroom more comfortable. With sales reaching $175 million, it’s been a big win for Lori Greiner, who invested $350,000 for 10% of the company.
The success of Squatty Potty shows how smart marketing and product development can attract lots of customers.
Lifetime Sales Figures
Squatty Potty stands out in the market with $175 million in sales. Lori Greiner’s investment has helped the company grow and brought back big returns. It proves that a great idea, combined with the right funding and marketing, can lead to success.
Current Market Position
Squatty Potty is a top player in the market, with high demand and wide distribution. Its efforts in growth and development keep it ahead of the competition. Compared to Shark Tank successes like PhoneSoap and Tipsy Elves, Squatty Potty remains a leading business inspiration.
