Ever wonder what catches the eye of billionaire investors on Shark Tank? Season 12, airing from October 16, 2020, to May 21, 2021, introduced us to over 100 companies. These businesses spanned a wide array of sectors, from delicious foods to tech breakthroughs.
The season featured guest sharks like Blake Mycoskie and Kendra Scott, alongside the regular panel. Entrepreneurs presented to them, hoping to secure an investment. Highlights included the Touch Up Cup by Carson and Jason Grill, which got $200,000, and SparkCharge, which landed a $1,000,000 deal.
Funded companies came from places like Baltimore and Houston, showcasing a vast range of products. Innovations offered were both practical and eco-friendly. Notable mentions are Rumpl Blankets and Pooch Paper, reflecting the series’ spirit of innovation.
Key Takeaways
- Season 12 aired 25 episodes and featured over 100 different companies.
- Guest sharks included Blake Mycoskie, Kendra Scott, Alex Rodriguez, and Daniel Lubetzky.
- Touch Up Cup secured a notable $200,000 investment for 25% equity.
- SparkCharge excelled with a $1,000,000 investment from Lori Greiner and Mark Cuban.
- Diverse range of industries and innovative products were showcased.
- Season highlighted the importance of adaptability and creative problem-solving during the pandemic.
Overview of Shark Tank USA Season 12
Season 12 of Shark Tank USA included 25 exciting episodes. Despite COVID-19 challenges, entrepreneurs showed their resilience and creativity. Elly Gheno of BootayBag and Nahum Jeannot of Go Oats were among those who drove sales effectively.
The season featured a wide range of products. From GarmaGuard’s Eco Friendly spray to the Rumpl outdoor blanket, the variety was impressive. Shark Tank Season 12 reviews reflect the season’s mix of practical and creative pitches.
The economic situation during this season was unique. Sharks assessed products’ viability and relevance in a pandemic-hit market. For example, GarmaGuard stood out despite not claiming to kill COVID-19. Such times required flexible strategies from both entrepreneurs and sharks.
| Company | Investment ($) | Equity (%) | Sharks Involved |
|---|---|---|---|
| Touch Up Cup | 200,000 | 10% | Blake Mycoskie |
| SparkCharge | 1,000,000 | 20% | Lori Greiner, Mark Cuban |
| BeatBox Beverages | 1,000,000 | 33% | Mark Cuban |
| Breathometer | 650,000 | 30% | Five Sharks |
| Ten Thirty One Productions | 2,000,000 | 20% | Mark Cuban |
Shark Tank Season 12 company reviews show it as a starting point for many ventures. It highlights the entrepreneurial spirit’s power to overcome global challenges. Creative solutions and strategic investments were central themes, inspiring many.
Shark Tank Season 12 was a showcase of innovation, resilience, and strategic thinking. Amid the pandemic, it presented remarkable ventures by entrepreneurs and sharks.
Notable Investments and Success Stories
Shark Tank Season 12 has brought many entrepreneurs great success and growth opportunities. Among them, Touch Up Cup and SparkCharge stand out with their innovative solutions and strong business strategies.
Touch Up Cup’s Journey Post-Investment
Touch Up Cup is a standout from Season 12. Founders Carson and Jason Grill created a smart storage solution for paint. Thanks to Blake Mycoskie’s investment, they were able to grow their presence and improve their offerings. Their story shows how a Shark Tank deal can change lives.

Sparking Success: SparkCharge
SparkCharge’s story is equally exciting. They entered the electric vehicle (EV) market with a portable battery. With help from Lori Greiner and Mark Cuban, they grew quickly, even partnering with AAA. Their growth shows how Shark Tank investments can meet rising demands.
| Company | Investment | Shark(s) | Equity | Success Metrics |
|---|---|---|---|---|
| Ava the Elephant | $50,000 | Barbara Corcoran | 55% | Season 1, Episode 1 |
| BeatBox Beverages | $1 million | Mark Cuban | 33.33% | Season 6, Episode 6 |
| Bombas | $200,000 | Daymond John | 17.5% | Season 6, Episode 1 |
| Boost Oxygen | $1 million | Kevin O’Leary | 6.25% | Season 11, Episode 2 |
| Bottle Breacher | $150,000 | Mark Cuban, Kevin O’Leary | 20% | Season 6, Episode 8 |
| Breathometer | $650,000 | Mark Cuban, Kevin O’Leary, Daymond John, Robert Herjavec, Lori Greiner | 30% | Season 5, Episode 2 |
| Cousins Maine Lobster | $55,000 | Barbara Corcoran | 15% | Season 4, Episode 6 |
| Grace and Lace | $175,000 | Barbara Corcoran | 10% | Season 5, Episode 10 |
| GrooveBook | $150,000 | Mark Cuban, Kevin O’Leary | 80% of licensing profits | Season 5, Episode 13 |
| Kisstixx | $200,000 | Mark Cuban | 40% | Season 3, Episode 7 |
| Loliware | $600,000 | Mark Cuban | 25% | Season 7, Episode 2 |
| Lumio | $350,000 | Robert Herjavec | 10% | Season 6, Episode 6 |
| Mojo | $150,000 | Kevin O’Leary | 30% | Season 15, Episode 15 |
These inspiring Season 12 stories show what Shark Tank investments can do. From Touch Up Cup’s paint solutions to SparkCharge’s EV battery innovation, they’ve made a big impact. Their success not only marks their own growth but inspires future entrepreneurs as well.
Behind the Scenes with the Season 12 Funded Companies
Shark Tank Season 12 revealed interesting behind-the-scenes facts. Lori Greiner and Mark Cuban teamed up to help SparkCharge. This company is changing the electric vehicle market with portable batteries.

The season also showed deals from other sharks, like Kevin O’Leary’s investment in Pooch Paper. Pooch Paper is an eco-friendly way to deal with dog waste. These deals helped the companies grow by giving them money, advice, and connections.
Getting help from these Shark Tank deals was very valuable for entrepreneurs. They got not just money, but also guidance and ways to get bigger. This help was crucial behind the scenes.
Behind-the-scenes support from these investments was very important. It often isn’t shown on TV. However, it is key to making a business successful. Entrepreneurs got more than money; they gained experience and chances to grow, thanks to the sharks.
Season 12 Company Reviews
Season 12 of Shark Tank USA was a showcase of innovation and hard work. It brought forward businesses like BootayBag and Go Oats. These ventures stood out to both the sharks and viewers.
BootayBag’s Impressive Sales
Guest shark Kendra Scott was drawn to BootayBag and its trendy underwear subscription service. Its founder, Elly Gheno, used strong branding and a direct sales method. This approach set BootayBag apart in a busy market. With a $500,000 deal for 10% equity and $15 million in sales, it was a standout. This illustrates the value of subscription models in today’s shopping world.
Go Oats and Their Unique Pitch
Go Oats reinvented breakfast with its oatmeal balls. This idea intrigued even the tough sharks. Founder Nahum Jeannot’s novel concept won over Barbara Corcoran, making for a memorable pitch. It shows how fresh ideas can win in known markets.
Together, BootayBag and Go Oats capture the spirit of entrepreneurship in Shark Tank Season 12. Their experiences highlight how new consumer products can make a big impact. They also show the potential for growth with the right innovation and investment.
