Did you know a simple kitchen gadget made nearly $1 million in sales in just 24 hours after its TV debut? That’s what happened with Souper Cubes, a smart freezer tray, on Shark Tank. This shows how much people love this clever kitchen product.
Souper Cubes were created by Jacob and Michelle Sendowski in 2017. These silicone trays quickly became a hit with home cooks and Shark Tank investors. They offer a smart way to portion and store soups, stocks, and more.
What started as a word-of-mouth hit soon landed in national kitchen stores. The story of Souper Cubes going from a household solution to a Shark Tank hit is amazing. Let’s explore how these trays are changing kitchen organization and food storage.
Key Takeaways
- Souper Cubes earned $950,000 in their first full business year
- The product appeared on Shark Tank on February 19, 2021
- Souper Cubes secured a $400,000 deal with Lori Greiner for 5% equity
- The company has sold over one million cubes to date
- Souper Cubes has expanded globally, reaching markets in Canada, UK, and South Korea
- The product helps reduce food waste and promotes efficient meal planning
The Birth of Souper Cubes
Souper Cubes started with a simple kitchen problem. Jacob and Michelle Sendowski faced a challenge with food storage. This led to a big change in how they prepared meals.
Jacob and Michelle Sendowski’s Kitchen Dilemma
In 2017, the Sendowskis were tired of torn freezer bags and unsafe glass containers. They wanted a better way to store hot liquids. This frustration led to the creation of Souper Cubes.
From Idea to Innovation
Jacob’s engineering skills were key in making Souper Cubes. Together, they created silicone freezer trays in different sizes. This solved the problem of storing food safely and efficiently.
Solving a Common Household Problem
Souper Cubes quickly became a hit with home cooks. They come in sizes for 2T/1oz, half-cup, 1-cup, and 2-cup portions. This makes meal prep easy. Plus, they’re made from 100% FDA food-grade silicone and are BPA-free, making them safe for health-conscious people.
| Feature | Benefit |
|---|---|
| Silicone Construction | Safe for hot liquids, easy to clean |
| Various Portion Sizes | Versatile meal prep options |
| BPA-free | Health-conscious choice |
| Freezer-friendly Design | Fits standard freezers |
The Sendowskis are dedicated to quality. Almost every step in making Souper Cubes is done by hand. This shows their focus on detail in their kitchen innovation.
What Are Souper Cubes?
Souper Cubes are innovative silicone freezer trays for efficient food storage and portion control. They are perfect for freezing soups, stews, sauces, and stocks. These trays offer a practical solution for various foods.
The trays come in different sizes for different portion needs. You can find 1-cup and 2-cup trays for individual servings or family portions. The Ultimate Gift Set 4 Pack offers even more options for diverse cooking and storage needs.
Made from durable silicone, Souper Cubes are freezer-safe and easy to use. The flexible material makes it simple to remove frozen portions. This is great for busy professionals and families who want to save time on weeknight dinners.
One of the key benefits of Souper Cubes is their stackable design. This design helps save space in the freezer. It’s perfect for those who like to cook in bulk or preserve seasonal produce.
| Feature | Benefit |
|---|---|
| Silicone construction | Durable and easy to clean |
| Various sizes | Flexible portion control |
| Stackable design | Efficient freezer organization |
| Freezer-safe | Long-term food storage |
Souper Cubes are popular among women aged 30-50 and bariatric surgery patients. They help maintain healthy eating habits and reduce food waste. They are a valuable addition to any kitchen.
The Ingenious Design of Souper Cubes
Souper Cubes changed how we handle leftovers with their smart silicone freezer trays. They make it easy to organize and keep food fresh.
Silicone Construction
The trays are made of durable, flexible silicone. This makes it easy to get frozen portions out without hassle. The trays also have a non-stick surface, so your food comes out perfectly for reheating or eating.
Portioning Capabilities
Souper Cubes are great for controlling portions. They come in different sizes for any need. Whether you need single servings or meals for the whole family, they’ve got you covered. This helps cut down on food waste and makes meal prep easier.
Stackable and Space-Saving
The trays are designed to stack, saving space in your freezer. This lets you store more without making a mess. The lids keep food from spilling and protect it from freezer burn, keeping your meals fresh and delicious.
| Feature | Benefit |
|---|---|
| Silicone Material | Easy removal, durable, flexible |
| Portion Sizes | Customizable, reduces waste |
| Stackable Design | Space-efficient, organized storage |
| Lidded Construction | Prevents spills, protects from freezer burn |
Souper Cubes impressed Shark Tank investors, including Lori Greiner. This clever product changes how we handle leftovers, making it essential for any kitchen.
Souper Cubes Shark Tank Appearance
The Souper Cubes Shark Tank appearance was a big moment for this kitchen product. Jacob and Michelle Sendowski, the creators, asked for $400,000 for a 5% stake in their company.
Impressive Business Metrics
The Sendowskis impressed the Sharks with nearly $950,000 in first-year sales. They predicted $3.3 million in future revenue. This showed Souper Cubes’ strong potential for success.
The product’s design, offering precise portion control, was a hit with customers.
Shark Reactions and Offers
The Sharks were interested in Souper Cubes’ success and growth. Kevin O’Leary and Barbara Corcoran saw its value and made offers. But Lori Greiner saw the biggest chance.
Lori Greiner’s Golden Ticket
Lori Greiner, an expert in kitchen gadgets, offered a “golden ticket” deal. She matched the Sendowskis’ ask of $400,000 for 5% equity, valuing Souper Cubes at $8 million. The founders accepted Lori’s offer, seeing her as a key to success.
This deal was a game-changer for Souper Cubes. Since then, they’ve grown their product line, introduced new sizes, and launched bakeware and MyMylk. Souper Cubes are now sold in many places, both online and in stores. It’s a true success story from Shark Tank.
The Impact of Shark Tank on Souper Cubes
Souper Cubes saw a huge boost after Shark Tank, leading to rapid business growth. Lori Greiner invested $400,000 for 5% equity. This partnership started an amazing journey for the freezer tray company.
Right after Shark Tank, Souper Cubes made $938,000 in just 24 hours. They sold out all their stock. This showed how powerful Shark Tank can be and how much people love their product.
Over time, Souper Cubes’ success only grew. In a year, they made $8.6 million, adding to their $14 million in lifetime sales. This growth made them a big name in kitchen products.
| Timeframe | Sales |
|---|---|
| 24 hours post-Shark Tank | $938,000 |
| 1 year post-Shark Tank | $8.6 million |
| Lifetime sales | $14 million |
The Shark Tank impact wasn’t just in sales. Souper Cubes also grew its retail presence. They partnered with big names like Crate & Barrel, Bed Bath & Beyond, and Williams-Sonoma. This made them more visible and accessible, helping their business grow even more.
Expanding the Souper Cubes Product Line
Souper Cubes has grown its kitchen product line to meet diverse freezer meal prep needs. The company now offers a range of innovative products designed to simplify food storage and preparation.
MyMilk Freezer Trays
For new parents, Souper Cubes introduced MyMilk Freezer Trays. These trays are perfect for storing breast milk in convenient portions. Made with food-grade silicone, they’re safe for baby food and tested for human consumption.
Square Baking Dishes
The square baking dishes are a game-changer for meal preppers. They’re ideal for freezing individual portions of lasagna or casseroles. These dishes are oven-safe up to 415°F, making them versatile baking accessories.
Cookie Trays
Bakers rejoice! Souper Cubes’ cookie trays allow you to freeze cookie dough for later use. Like all Souper Cubes products, these trays are BPA-free and dishwasher safe.
These additions to the Souper Cubes line cater to various kitchen needs. From storing breast milk to prepping lasagna and freezing cookie dough, Souper Cubes has expanded its offerings to become a comprehensive solution for freezer meal prep enthusiasts.
Benefits of Using Souper Cubes
Souper Cubes are a game-changer for kitchens everywhere. They make storing and preparing food easier and more efficient. They solve common problems that many people face.
Reducing Food Waste
Souper Cubes help cut down on food waste. Their tight-fitting lids keep food fresh for months. This means you can save more food and avoid throwing it away.
Saving Money and Time
They make cooking and storing food in bulk easier. This saves you time and money. You can cook once and freeze for later. They come in different sizes to fit your needs.
Improved Freezer Organization
Souper Cubes also help keep your freezer tidy. They stack up well and have clear lids. This makes it easy to see what you have and plan meals better.
| Feature | Benefit |
|---|---|
| Well-fitting lids | Prevents freezer burn for 3-4 months |
| Multiple tray sizes | Caters to various portioning needs |
| Stackable design | Maximizes freezer space |
| Flexible silicone material | Easy removal of frozen foods |
Using Souper Cubes changes how you store food. It leads to less waste, more efficient meals, and a tidy freezer. They are a smart choice for anyone wanting to improve their kitchen.
Souper Cubes’ Market Expansion
Souper Cubes has grown a lot in international markets. Their kitchen products are now sold all over the world. This shows how loved their freezer trays and other kitchen solutions are.
The company has made key retail partnerships to grow its market. In the U.S., Souper Cubes are sold everywhere through various stores and online. This has made the brand more known and boosted sales.
Souper Cubes now reaches many countries. They’ve entered Canada through local retailers. They also sell in the U.K., Mexico, and South Korea in some stores.
| Country | Distribution Method | Product Availability |
|---|---|---|
| United States | Nationwide retailers, online platforms | Full product line |
| Canada | Retail partnerships | Select products |
| United Kingdom | Specific stores | Limited selection |
| Mexico | Select retailers | Core product range |
| South Korea | Specialty kitchen stores | Popular items |
This global growth shows more people want Souper Cubes’ kitchen products. As they look to enter more markets, we can expect even more growth.
Customer Reviews and Testimonials
Souper Cubes reviews have taken the internet by storm. Users love this innovative kitchen gadget. Its popularity on social media has skyrocketed, creating a buzz that’s hard to ignore.
Social Media Buzz
TikTok and Instagram are filled with creative content about Souper Cubes. Users share their meal prep tricks, showing how these trays simplify cooking and storage. This content has boosted the product’s visibility and appeal.
User Experiences
Customer feedback for Souper Cubes is overwhelmingly positive. Users love the trays for their durability, convenience, and portion control. Many say Souper Cubes have changed their meal planning, reducing food waste and saving time.
The product’s success is clear in its impressive sales figures. After Shark Tank, Souper Cubes made $938,000 in sales in just one day. This surge in popularity has led to wider distribution. Now, Souper Cubes are available at major retailers like Williams Sonoma and Bed Bath & Beyond, as well as online through their website and Amazon.