Did you know the eight top sellers from “Shark Tank” each made over $100 million? The Squatty Potty is one of these. With more than $175 million in sales, it shines. Its success began after Lori Greiner saw its potential. She invested $350,000 for a 10% share during a Shark Tank episode.
The Squatty Potty changed the game with its design. It makes going to the bathroom easier. A clever ad campaign and famous stars talking it up added to the buzz. This shows how being on Shark Tank can really turn things around for a product.
Key Takeaways
- Squatty Potty achieved over $175 million in lifetime sales.
- Lori Greiner invested $350,000 for a 10% stake.
- A viral marketing campaign played a critical role in Squatty Potty’s success.
- Squatty Potty exemplifies the transformative impact of appearing on Shark Tank.
- The top eight Shark Tank products have exceeded $100 million in sales each.
The Pitch: Squatty Potty in the Shark Tank
Judy and Bobby Edwards went on Shark Tank with their Squatty Potty idea. They introduced a toilet stool meant to help with posture. It’s designed to help users squat naturally, making bathroom trips better and healthier.
Description of the Squatty Potty Product
In their demo, Judy and Bobby showed off the Squatty Potty’s design. This simple tool helps people squat properly. This can make going to the bathroom easier and is good for your health. The sharks and the audience were impressed by its practicality and business potential.
Initial Reception from the Sharks
The sharks responded well to the Squatty Potty. They liked its health benefits and thought it was ready for the market. Its straightforward and effective design caught their eye. Lori Greiner, especially, thought it had great promise in the market. This led to more discussions about investment.
The Investment Deal with Lori Greiner
Lori Greiner, known as the “warm-blooded shark,” significantly helped Squatty Potty grow. She invested $350,000 for 10% of the company. That $350,000 was to help Squatty Potty grow and make more money.

Details of the $350,000 Investment
Greiner’s investment matched her focus on products liked by many people. It gave Squatty Potty the money it needed for marketing, making new products, and getting their products to more places. Thanks to this, Squytty Potty could make more products and meet customer demand.
Lori Greiner’s Decision-Making Process
Greiner decided to invest after seeing the product’s success and potential. She saw it could be popular and was a good match for her expertise. This confidence helped seal the deal, leading to success.
Impact of the Life-saving Tool on Squatty Potty
Greiner’s investment had a big impact on Squatty Potty. After the deal, their sales went up to $20 million in one year. Their unique marketing helped a lot, making the brand well-known. Greiner’s partnership played a big role in keeping Squatty Potty successful.
Sales and Market Performance
Squatty Potty saw big sales growth after appearing on Shark Tank. An unforgettable day brought in sales of $1 million. The show has a huge impact on what people buy and love.
Growth Following the Shark Tank Episode
After the show, Squatty Potty’s revenue rocketed. It has earned over $175 million to date. This shows how the right investment and media attention can boost a product.

Comparison with Other Shark Tank Successes
Squatty Potty is a top performer alongside others on Shark Tank. Scrub Daddy and Bombas, under Lori Greiner, have seen great sales too. Yet, Squatty Potty stands out with its strong market stay and growth.
“This investment made Squatty Potty well-known,” said Greiner. Its sales success and impact are clear.
Shark Tank has featured over 500 products, from food to tech. Even with many products out there, Squatty Potty keeps its high sales. It shows people really like it and it’s marketed well.
| Shark Tank Success Stories | Sales Figures |
|---|---|
| Squatty Potty | $175 million |
| Scrub Daddy | $209 million |
| Bombas | $225 million |
| Lovepop Cards | $80 million |
| Rocketbook | $40 million |
These success stories show how Shark Tank can change a company. Good investments and marketing after the show lead to big sales. This highlights the power of Shark Tank in the business world.
The Bouqs Company Shark Tank Episode
In 2014, The Bouqs Company, an online flower service, pitched on Shark Tank. They offered a deal: $258,000 for a 3% equity stake. But the sharks turned them down despite their eco-friendly business and astonishing sales.

Initial Pitch and Rejection
John Tabis, the company’s founder, asked for $285,000 for 3% of his company. He showed how his unique business and smart marketing turned $70,000 into $700,000. Yet, the sharks hesitated to invest.
Subsequent Investment by Robert Herjavec
But then Robert Herjavec, a shark, changed his mind. He used Bouqs for his wedding and saw their value. His investment was a key factor in the company’s growth.
Impact on Bouqs’ Market Position and Sales
Herjavec’s support boosted Bouqs’ sales to $100 million. They got $55 million in 2019, and $30 million from Yamasa in 2020. By April 2022, they made $59 million a year, and they’re still growing.
Comparison with Squatty Potty’s Success
Post-Shark Tank, both Bouqs and Squatty Potty soared. Bouqs became the 4th highest-grossing Shark Tank company, making $640 million. They grew steady and strong, unlike Squatty Potty’s quick rise. Bouqs’ journey shows their strategic success in the flower market.
Despite early rejection, Bouqs became a Shark Tank success story. They thrived with smart investments and a solid business plan.
Long-term Net Worth of Squatty Potty
Since its debut on Shark Tank, Squatty Potty has seen huge financial growth. It’s now a top brand in bathroom accessories. Teaming up with Lori Greiner has been a big win. Her knowledge and strategy have been key for growth. Innovative designs and smart marketing have also pumped up Squaty Potty’s net worth.
The first $350,000 Lori Greiner invested has paid off. Their collaboration has been fruitful. A viral marketing push and more stores selling the product have boosted sales. Squatty Potty has grown a lot since Shark Tank. This growth has raised the company’s valuation highly.
Squatty Potty keeps succeeding because it sticks to a sustainable business model. It always looks to improve products and make customers happy. Seeing ventures like PhoneSoap with sales of $150 million, and The Bouqs at $100 million, we can see Squatty Potty’s success path. Its profit trend ensures it stays a top example of growth and sustainability. This keeps its market reputation strong.
